AirSystem Sales was struggling to manage customer communications and execute successful email campaigns, held back by an outdated Salesforce database full of duplicate and inactive contacts. The Industrial air handling equipment providers needed a more effective, efficient way to streamline marketing efforts, improve data quality, and establish a foundation for consistent email communication.
EyeCandy Creative migrated AirSystem Sales from Salesforce to HubSpot, organizing and optimizing the contact database to improve marketing performance and audience targeting. We developed branded email templates, established a repeatable newsletter process, and implemented GA4 tracking for complete visibility into campaign performance. The AirSystem Sales team now has an organized marketing system that helps them communicate consistently and make data-driven decisions.
"The team at EyeCandy Creative has absolutely loved collaborating with this client. We look forward to seeing what happens next, and look forward to being a part of it."
