EyeCandy Creative
Branding | Digital Marketing | Graphic Design | Marketing Services | Website Design & Development

TabulaRasa HealthCare

project brief

We first engaged with TabulaRasa HealthCare in 2011 to help, a then up and coming company, develop a their first true brand identity. We supported their brand activation with a new website and a suite of new marketing materials to help them go to market.


EyeCandy first met TabulaRasa in 2011, well before they were the healthcare giant they are today. They were on the cusp of entering an acquisition phase, and were looking for a partner that could help position them for them for growth.  Aside from recommending a new brand identity, we helped them launch a new website to better tell their story. This included creating brand guidelines, establishing sub-branded programs, as well as providing a variety of other marketing services. Additionally, we helped TRHC navigate the complexities of onboarding each and every new acquisition.

"We loved working on this project. We feel lucky to be able to help bring the clients vision to life."


ExactCare®, a national provider of medication management and comprehensive long-term pharmacy services and a Nautic Partners portfolio company, acquired Tabula Rasa HealthCare, Inc. on November 6, 2023.

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