TabulaRasa HealthCare

Building a brand from scratch, we've help TRHC create their current brand identity and manage the complexities of acquiring a number of companies since 2011.

project brief

We first engaged with TabulaRasa HealthCare in 2014 to help, a then up and coming company, develop a their first true brand identity. We supported their brand activation with a new website and a suite of new marketing materials to help them go to market.

client overview

At Tabula Rasa HealthCare (TRHC), we are committed to creating a better world for pharmacists, prescribers, and consumers. Our technology-driven solutions are trusted by health plans and providers to help deliver value-based care for improved outcomes, reduced hospitalizations, and decreased costs.


EyeCandy first met TabulaRasa in 2011, well before they were the healthcare giant they are today. They were on the cusp of entering an acquisition phase, and were looking for a partner that could help position them for them for growth.  Aside from recommending a new brand identity, we helped them launch a new website to better tell their story. This included creating brand guidelines, establishing sub-branded programs, as well as providing a variety of other marketing services. Additionally, we helped TRHC navigate the complexities of onboarding each and every new acquisition.

"We loved working on this project. We feel lucky to be able to help."