EyeCandy Creative
Branding | Copywriting | Graphic Design | Website Design & Development

Omni Family Institute

project brief

Omni Family Institute — the evidence-based training arm of child welfare and behavioral health organization Omni Family of Services — sought a full website overhaul, with refreshed branding, improved UX, and integration of online registration and scheduling tools. The new website would need to serve multiple functions, all key to OFI’s mission and success. It needed to support and strengthen marketing efforts for the organization, the Together Facing the Challenge training program and its companion courses. It had to simplify the process of scheduling and completing training for partner agencies. And it should accommodate a growing repository of easy-to-navigate resources for foster agencies and caregivers.

solution

EyeCandy Creative helped the Omni Family Institute team solidify their newly launched brand, shape inspiring and empathetic messaging, and organize and simplify the online experience for users. The process involved many moving pieces and challenges, as OFI was in the process of expanding and improving parts of its trauma-informed training curriculum. So all stakeholders collaborated continually, adapting and adjusting to OFI’s well-earned growth while establishing a coherent, consistent look and language.

"We loved working on this project. We feel lucky to be able to help bring the clients vision to life."

outcome

On the relaunched Omni Family Institute website, partner agencies have their own dedicated space to access resources, register for training, and secure certification. Prospective caregivers can find partner agencies who’ve completed this trauma-informed training and see the on-the-ground impact of that training. The OFI team can connect with a broader audience by leveraging content that reflects their core messaging and mission. And moving forward, serving partners and tracking progress is simple, with seamless Hubspot and Google Analytics 4 integration.

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