EyeCandy Creative

A new website is affordable. Lack of planning is what costs you.

No matter what business you’re in, your website can (and should) be your most effective marketing tool. But many businesses don't get to harness that potential.

Budget and time constraints, knowledge gaps, fear — they can all make us feel like we’re stuck with a poorly designed, poorly functioning website that doesn’t reflect who we are and what we do. Instead of benefiting from a powerful, practical tool that drives leads and informs marketing decisions, we deal with a site that doesn’t help our customers, doesn’t instill confidence, and keeps losing business.

With the right guidance, building a new website can be more affordable than a lot of small business owners realize. And having a website that does what it’s supposed to do — simplifies sales, supports marketing, streamlines processes, tells your story, serves your customers — can change your whole business.

Focus on finding the right partner.

If you’ve been thinking about building a new website or redesigning your existing site, you’ve probably started sifting through the expanse of approaches and options. Platforms and plugins, CMS and CRM integrations, SEO implications and hosting — the choices are vast, and there’s no “best,” exactly, just what’s right for you, your team, your business, and your customers.

Considering all the moving parts that go into creating a website can be overwhelming. But the right partner keys you into every step of the process and keeps your project on time and on budget.

Be prepared to contribute.

Tackling this type of project involves a significant amount of internal time, resources, and expertise. It helps to come into the engagement prepared to talk about your business needs and challenges.

Unless you run a website agency, your team’s expertise lies elsewhere. You may not be obsessed with the intricacies of web development, but you understand the service or products you provide, on a cellular level. You know your customers or clients, what they want, and what motivates them.

You have a knowledge base that no partner can equal.

Getting an outside perspective on your digital strategy can be immensely useful. But you understand your core business in a way that no external team can.

The best and most cost-effective websites grow out of a collaborative partnership between client and agency, with you driving the conversation about your audience’s problems and how you solve them, and your web partner translating that to platforms, plugins, and pages.

Strategize twice, activate once.

We invest as much time asking and planning as we do designing and building a website. Taking the time to collaborate and align on a solid Strategic Blueprint ensures that we have a clear approach, lanes of responsibility, and shared key performance indicators (KPIs) that quantify and qualify success.

Being aligned here helps us avoid revisions, missed deadlines, and additional costs.

A good Strategic Blueprint drives the entire web development project. Most of these include a creative brief, a menu and sitemap, a list of content types (blog posts, team members, services, etc.), custom integrations, and expected KPIs. Some include a homepage wireframe/rough layout) and supporting brand guidelines.

All should be centered on your customers and clients and shaping a website that makes it easy for them to access your solutions.

Whether you take the project on in-house or select an outside agency, you’ll benefit from a thought-out Strategic Blueprint. It keeps internal and external teams aligned and ensures that expectations are met. It gives every contributor a north star and source of truth.

Collaboration rules the day.

Can we build a new website without a client’s detailed input? Absolutely. But it will assuredly cost more and take longer.

By leveraging the talent and institutional knowledge within your organization — whether that means defining ideal user paths, developing a simple sitemap, reviewing old content, or coordinating reviews — you can cut thousands of dollars off a website development budget.

We think of ourselves as website sherpas.

We love planning, designing, and developing websites from ideation to launch. But we also believe we do our best work when we collaborate closely with our clients, and teams we’ve worked with say the same. That’s because we empower them by guiding them through each step of the journey.

If you’re thinking about launching or relaunching a website, let’s talk about building a Strategic Blueprint together. We can use that to kick off a website development project together, or you can use it to gather quotes on web design and development from multiple agencies.

Whichever direction you go, a strong Strategic Blueprint will help you create an online destination that connects with your audience the way you want and need it to.

Let’s get to know each other. Set up a meeting with the EyeCandy team and tell us about your business and your web needs.

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